Perspectives
Strategic insights on brand architecture, market positioning, and the future of communications in an AI-driven world.
Recent Articles
The New Rules of Digital Authority: Mastering Brand Positioning in the AI Era
Explore how AI and large language models have fundamentally changed the rules of brand management, and why digital pre-seeding is now essential for narrative control and corporate reputation.
The Perilous Path of Brand Destruction When Unguided Narratives Erode Positioning
Brands inadvertently destroying their own positioning due to unguided narratives—a phenomenon with far-reaching consequences for businesses across industries.
Converging Virile and Viral Approaches: Targeting Emotional Responses for Predictable Outcomes
Understanding how viral and virile approaches converge to create predictable outcomes reveals the mechanics of modern influence and emotional manipulation.
The Cost of Losing 10%
A small percentage drop can have massive downstream effects on your organization's performance and reputation.
The Artistry Isn't in the Tell, It's in the Discovery
The true artistry lies in how the narrative invites discovery, how its placement intrigues, and how its design captivates and subverts expectations.
Cultural Intelligence Outperforms Capital Alone: The Real Alpha
In the dynamic GCC, sustained value creation requires more than capital—it demands cultural intelligence embedded in local relationships and communities.
Stay Informed
Subscribe to receive strategic insights and market intelligence directly to your inbox.
Join Our Mailing List